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50 Dagen AI

Client Stichting Lowercase

Year 2025

Work Concept, copy and content creation for a national social media campaign about Artificial Intelligence. Concept in co-creation with Studio Ultradeluxe who also made the graphic identity.

About Over a period of 50 days, followers learned -through short videos, clear explanations, and creative challenges - how AI can support them in everyday life.
The campaign was hands-on, low-threshold, and focused on fun and experimentation.

Mijn Melanoom

Client Stichting Melanoom

Year 2024

Work Editor in chief and content creation for a national social media awareness campaign about melanoma patient journeys. 

About The section 'Mijn Melanoom' is an ongoing campaign on the website and social media channels of the Dutch Melanoma Patient Foundation. Personal stories that provide support and recognition and help spread awareness. Patients share their experiences: how they discovered they had melanoma, what impact it had on them, and how they are doing now. Stories that are difficult, but also positive.

Melanoom Infodag 2024

Client Stichting Melanoom

Year 2024

Work  Concept and content project management for the Melanoma Info Day 2024.  

About An annual event that provides information about melanoma, aimed at patients, their families, and other interested parties. It features presentations from medical specialists on the latest treatments for both skin and eye melanoma, offers a chance to ask questions, and provides an opportunity to connect with fellow patients and volunteers. 

Unlock Digitale Weerbaarheid

Client Stichting Lowercase

Year 2024

Work Concept and copy for a national campaign about digital resilience. Concept and graphic identity by Studio Ultradeluxe. 

About Slogans for a free online course, ads, banners, instore support and buttons.

Leer melanoom herkennen

Client Stichting Melanoom
Year 2024

Work Concept and content creation for a social media campaign. The film was a project I initiated and managed with students from the St. Joost School of Art and Design.
About Skin cancer awarenessThe ABCDEF-rule is a Mnmonic for early detection of melanoma, a dangerous type of skin cancer. 

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Strike a pose, check your selfie

Client Stichting Melanoom
Year 2023

Work Concept and content creation for a social media campaign. The film was a project I managed. Director and motion design by Erwin van den IJssel. 
About Skin cancer awareness. The importance of regular skin checks and promotion of the 'Huidmonitor app' a free downloadable to help monitor ones own skin.

Melanoom Infodag 2023

Client Stichting Melanoom
Year 2023

Work Content creation and content project management for the Melanoma Info Day 2023
About A social media campaign to inform young(er) melanoma patients about an annual event that provides information about melanoma. It features presentations from medical specialists on the latest treatments for both skin and eye melanoma, offers a chance to ask questions, and provides an opportunity to connect with fellow patients and volunteers. 

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Shade is cool!

Client Stichting Melanoom
Year 
2022

Work Concept and content creation for social media activation campaign.
About Skin cancer prevention. 

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Sun safe in the snow

Client Stichting Melanoom
Year 
2022

Work Concept and content creation for social media activation campaign.
About Skin cancer prevention during winter sports. 

Huidmonitor app

Client Stichting Melanoom
Year 2021

Work Concept and content creation for social media campaign. 
About Free downloadble app to take pictures and monitor the skin for suspicious looking spots. 

Sun Safe You

Client Stichting Melanoom
Year 2020

Work Concept and content creation for social media activation campaign.
About Encouriging social followers to help spread awareness by using the campaigns hashtags, GIFs and stickers in their own Instagram storys.

Check your body

Client Stichting Melanoom
Year 2019

Work Concept and content creation for social media campaign. The two films were a project I initiated and managed. Script and direction by Nepco.
About Early detection of skin cancer.

What can I do for you?

As a concept and content creator with a deep passion for awareness campaigns, I strive to make a meaningful impact and inspire change. My mission is to tell stories that drive engagement, empower non-profit organizations, and strengthen communities.
I specialize in developing compelling concepts, crafting strong copy, and designing content strategies that resonate. Whether it’s creating impactful social media campaigns or collaborating with other creatives, I focus on delivering your message in a way that not only reaches your audience but also inspires them to take action and amplify your cause.
 
My motto: Sharing is caring!
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Let’s work together to make sharing your story impactful, meaningful and yes, even fun. I’m here to help your organization spread the message and create positive change.

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